Already anemic vehicle sales further depressed by stigma from companies’ struggles for survival.

Bryce G. Hoffman / The Detroit News

Falling stock prices and increasing talk of bankruptcy are beginning to frighten car buyers away from Detroit’s troubled automakers.

As if high gasoline prices and tight credit were not enough, General Motors Corp. and Ford Motor Co. now have to contend with the damage from a steady stream of negative news stories, merger speculation and common shares that trade for less than the price of a double latte.

Marketing experts say the bad financial news is eroding already weak sales — proving why bankruptcy is such a dangerous option.

READ MORE http://www.detnews.com/apps/pbcs.dll/article?AID=/20081016/AUTO01/810160375/1148

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